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How to Effectively Analyze Website Data in Google Analytics – 10 Steps
Do you have a process that helps you analyze website data in a smart way? If you don’t have it or think it can be improved, I recommend to read this post very carefully. From experience I can say that...
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How to Use Google Analytics Annotations for Better Insights
If you are like me, you are not solely interested in “what”, but even more in “why” and “how” questions. More challenging and better optimization possibilities, so a win-win for your brains and...
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#GAtips: Exclude Known IP Addresses in Google Analytics
Inspired by many friends, I like to introduce my Google Analytics tips series: #GAtips. From now on I will regularly publish easy to digest, actionable tips in addition to the more in-depth articles...
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#GAtips: Row Number Hack in Google Analytics
In the past, Google Analytics allowed you to view and export 500 rows of data from most of your reports in your Google Analytics account. They changed this number to 5000 in April 2013. For a lot of...
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Three Steps to Turn Your Content Reports into Gold
Over the last few years a lot has been written about content reports in Google Analytics. However, a few very important aspects have barely been touched. That’s why I have written this comprehensive,...
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#GAtips: Discover Content Scrapers with Hostname Report
You might have heard about pingbacks and trackbacks. Both can help to monitor and discover content scrapers. There are also plagiarism tools out there that can trace copycats online. I have good news:...
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#GAtips: How to Effectively Set Up Segments
Google Analytics offers different ways to segment your data. The two most common methods are filters and segments. Filters do affect the data being stored in your data views, segments don’t. It’s...
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Top 10 Things to Know About Google Analytics View Filters
Google Analytics view filters are extremely useful for data segmentation purposes. However, one mistake and you could mess up all your data. It’s easy to find examples of filters that might come in...
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#GAtips: Forget Keywords, Focus on Landing Pages
The title might be a bit misleading, so I will make things clear right from the start. I refer to organic search keywords here. Until today I still encounter a lot of companies who try to optimize on...
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Six Smart Ways to Influence Your HiPPO
Within every company there are people that earn a lot of money, like to take decisions, but actually make websites and online marketing results sucks. A lot of online marketers and web analysts have to...
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#GAtips: Enhance Your Data Accuracy Within Seconds
High sampling levels in Google Analytics and low confidence levels in A/B testing. Your optimization efforts are doomed to fail if you don’t educate yourself and avoid these cases. It’s nice if your...
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31 Insights from a Great Conference: Conversion Hotel 2014
There are many conferences each year. Unfortunately a lot of them are filled with boring, self-promoting stuff. At least that is how I feel about it. What about you? Do you have the same experience? It...
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#GAtips: Use Standard Reports to Build Powerful Custom Reports
Google Analytics offers dozens of standard reports within the GA interface. They are a great place to start, especially when you are just starting out or need a quick glance to see how your website is...
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Strategic Guide Behind Adjusted Bounce Rate in Google Analytics
Bounce rate is an important metric that gives an indication of the interaction of your visitors on your website. If someone bounces on your website, it means this person has only visited one page and...
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#GAtips: Create a Separate View With Only Your Google Analytics Data
On default, Google Analytics tracks website behaviour from (almost) everyone that visits your website. For several reasons you should think about setting up different views and segment data before it...
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Top 10 Articles on OnlineMetrics in 2014
The end of year is approaching and I have really enjoyed writing articles on Analytics and Conversion Optimization in the last twelve months. It’s great to interact with you on my blog and the...
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Case Study: Why Every Web Analyst Should Build an Online Business
You can read a lot of books, online articles, watch educational videos or even hear so-called gurus talk at the world’s best analytics conference. It is a good start if you want to grow your knowledge...
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#GAtips: Automate Google Analytics Data Export
You can derive great insights through the Google Analytics interface, but in my opinion it’s definitely limited. Do you want to have a suboptimal conversion rate? I don’t think so. :-) You surely want...
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Segments in Google Analytics: Update User Interface
Another great update in Google Analytics: the segments building UI is renewed! In this short post I elaborate on the benefits of the new interface and how it can help you with your optimization...
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Case Study Booking.com: 33 Persuasion and Optimization Tricks
Booking.com, a great example of an online company that really knows how to play the online marketing game! With conversion rates far above market averages, they easily turn an ordinary website visitor...
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